5 SMART WAYS TO MAKE YOUR BUSINESS STAND OUT AND ATTRACT MORE CLIENTS IN NIGERIA

Have you been having issues attracting clients for your business?

Do you feel like the noise in the industry overshadows your business?

This happens when you’ve not implemented smart strategies that’ll make you stand out in the industry. It’s one thing to have a business and another thing to stay ahead of the competition.

It’s general knowledge that the best people to focus on are individuals and bodies that are already looking to hire someone that offers the service you provide. However, when one gets online to search for a service, you’ll see just a few businesses whose message truly stand out.

This has become a norm among various businesses who don’t take the time to get a strategy planned and ready to be implemented.

But your business doesn’t have to be the same as every other person in the crowd. The key to winning leads is standing out among the competition. The essence of this article is to help you learn how to stand out from the crowd and attract the clients you deserve.

Five smart ways to make your business stand out and attract more clients

Offer a Result-Based Guarantee

Offering a guarantee to your clients takes away the risk of doing business with you and makes your clients comfortable. At the same time, don’t be like everyone else; offer a unique guarantee that your competitors do not offer.

Take your time and think about it.

What are some guarantees you could offer that no one else in your industry would dream of doing?

Make a Unique Offer

Have you made out time to put yourself in the shoes of your customers?

Imagine them trying to compare you and about 3-4 of your competitors when they want to make a purchase. Check out what your competitors are already offering and lookout for ways to offer something unique that’ll blow your customers’ minds.

When you make a unique offer, you’re helping your business get an edge over others.

Communicate the Outcome you want your Customers to Achieve when they work with you.

Most times, when business owners pitch their business, they stop after highlighting their occupation, industry, and what they do.

However, this doesn’t really matter to your customers.

If you wish to stand out, go further to tell your prospects what specific problems you’ll help them solve. When you’re intentional with highlighting the particular problems you solve, you’ll capture the attention of the right people you’re looking for.

Communicate What Makes You Stand Out

One of the challenges business owners face is telling what makes the difference. Often many will ask, “How do I stand out when I’m offering the same service others are offering?”

Let’s look at it this way; you might be offering the same service, but you can choose to offer your service uniquely.

When you talk to your prospects, communicate the extra spice you add to your business. That extra spice might be the trigger your prospects need to convert.

Customers appreciate it when you deliver an excellent customer experience to them.

Ask yourself, “How can I deliver my service to give my clients an exceptional experience?”

Network as much as you can

The importance of networking can never be overemphasized. People are likely to remember your business if they’re exposed to your company’s name regularly. While this is more essential for B2B companies, B2C business owners can still adopt this strategy to stand out from the competition. Communicating your expertise at conferences, attending industry events or even giving out your business cards can go a long way in establishing your authority.

Conclusively, there are many ways to make your business stand out. Ensure you understand your business well and have a clear idea of what you offer. This way, you can communicate with authority when you’re answering customer questions. This increases the chances that they’ll remember you and strengthens your market share.