Conversion Optimization is defined as increasing the percentage of visitors who actually make a purchase from a website, also Conversion Optimization as the process of helping your customers complete their goals through small, incremental changes to your website. Whether your business goals are to generate more leads, get more inbound calls, or make more sales, the process of continuous improvement can help you get there, one small step at a time. 

Engaging with personas and understanding what your customers are expecting from your website is the key to presenting them with information they need to make a decision. If you understand the information they’re looking for, you can provide this information in the way they want to see it. This goes a long way in convincing them to make a purchase. The four personas we will cover in this module provide a strong basis for defining and empathizing with your customers. Understanding how various users absorb information can help you improve how you present this information. Then you can develop a roadmap for moving each of these personas through their buying process all the way to conversion.

Landing pages do a significant amount of the heavy lifting. Since every element of a landing page can impact the decision-making process, it is vital every element is included. In this module, we will explain the importance of landing pages in Conversion Optimization, and the 10 key ingredients for a successful landing page.

Cost // Duration :
1 Week