Name: Social Media Marketing Foundations for Beginners
Rating: 4 (4 reviews)

Social Media presents an opportunity for brands to establish a personality, and relate to customers in a very personal fashion. Further, Social Media encourages word-of-mouth recommendations in a way that is measurable. We will introduce Social Media and the opportunities brands have for leveraging those channels, tools, and strategies for business purposes. Understand the definition of Social Media, its importance. You will also learn why companies engage in Social Media campaigns

Cost // Duration :
1 Week

Course Learning Outcomes & Content

The Social Media Marketing Foundation for Beginners Course will provide you with the basics on how to strategize and implement effective digital marketing campaigns.

Overview

Syllabus & Course

After completing this module, you should be able to do the following:

Recognize how different departments connect on Social Media
Describe how Social Media can positively impact business goals
Recite important questions to ask when devising a Social Media strategy
Understand how a home base effectively ties together all Social Media efforts

Social Media Channels (Facebook, Twitter, Instagram, LinkedIn)

We will deep dive into Social Media Channels, there are literally dozens and dozens of channels from which to choose e.g. Facebook to Twitter to YouTube to the many smaller channels.it is important to find the specific channels that work for your individual company. In addition, since every Social Media channel is different, each one requires a tailored approach that leverages the opportunities and unique characteristics of that particular channel. In this module, you have an opportunity to discover which channels are important and popular in the social media landscape, and learn the basics of creating valuable interactions through each of them.

Understand the value of influencers for Social Media Marketing
Distinguish between various influencer types
List the benefits and challenges associated with each influencer type
Find and identify various influencers for a given topic
Summarize the best practices for reaching out to influencers and establishing mutually beneficial relationships
Explain how to interact with specific influencer types about specific topics
Explain the process of reaching out to your influencers

Finding and Communicating with Influencers

Effective Social Media Marketing is all about facilitating message sharing among your targeted audience. The more that the right people are talking about your products and services, the more likely it is these people will become your customers. How do you get people to talk about your products? Much of the online discourse is started through influencers, or highly followed individuals who educate their own followers about trends, companies, products, and services. This module dives into how you can find and identify key influencers and then reach out to them so that they share your message.

Social Media Listening and Reputation Management

Recite the steps to reputation management
Explain the importance of each of the steps to reputation management
Understand where to listen for customer comments, conversations, and reviews about a particular brand
Recognize an appropriate response for Social Media complaints and criticism
Summarize how to respond effectively for both positive and negative reviews

Social Media Measurement

Only 22% of businesses are actually measuring the profitability of their Social Media marketing programs. This means almost 80% are participating in Social Media just because someone said it was important. Measuring the results of your efforts provides an opportunity to ensure that your Social Media program is actually focusing on valuable channels, and that your efforts are worthy of additional resources. In this module, we will cover the three areas to focus on when measuring Social Media efforts.

Understand the importance and value of measurement
Recite and summarize the three areas of measurement for Social Media
Give examples of appropriate metrics for each area of measurement
Explain the general concepts of establishing a Social Media measurement program
Identify appropriate measurement starting points for a given company

Who is this Course for?

The Corporate Shepherds’ Social Media Marketing Foundation for Beginners course is for:

Business Executives

Business Owners

Career Changers

Entrepreneurs

Eligibility and Qualification

What competencies will you gain?

By earning this certification, you will:

Develop and implement social media strategies that foster trust and increase sales

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Social Media Marketing Foundations for Beginners