Consumers are connected to their phones 24/7, and many consumers feel that they have a very personal relationship with their mobile devices. This personal connection can extend to you and your business, provided that you take advantage of sound mobile marketing strategies and tactics. This initial section lays out the mobile landscape and defines key concepts used throughout the mobile marketing discipline. Discover how mobile is a part of this digital marketing landscape and consider how your company or clients can start using mobile to make existing efforts work harder and be more measurable.

Text messaging, multi-media messaging, and mobile apps are all examples mobile marketing products and services. These are the communication channels marketers can use to reach mobile consumers. The world of mobile services changes rapidly, but there are a few core services in this section that mobile marketers can use to create an engaged audience.

Location-based marketing is one of the biggest advantages mobile has over other types of digital marketing. Location technologies enable marketers to target users based on their location. This means that when a mobile user walks by a store, marketers might have the opportunity to send a discount or deal to lure the consumer into the store. Throughout this section, see how location opportunities enable marketers to reach users when they are in a place to make a purchase.

Cost // Duration :
1 Week